While I was studying in London, I developed a taste for visiting product design shops. During my travels, I was intrigued by these artsy spaces of inspiration. Products in these stores reflected local cultures through contemporary design. To me they were truly complete in nature.
These shops made a profound impact on me and on pondering about it further I realised the collections contained four virtues- Source, design, inspiration and aesthetic.
Being an art history student, I couldn’t resist the idea of bringing this concept to my hometown. Hence, presenting Creatif. Creatif is a concept design store based in Hyderabad. In its true essence, the store thrives to celebrate contemporary arts and traditional crafts. Curating stories through design, we are producing and handpicking products that are unique. Our collections are made in association with artists and artisans/craftsmen.
Getting our customers the highest quality of production and craftsmanship, we host a premium range of lifestyle and home decor products. We have collections of Jewellery, wellness, fashion accessories, vintage collectibles, stationery, dining ware, furnishing and decor. Our in house range of products is designed in collaboration with artists such as jogen chowdhury, avijit dutta and seema kohli. Our design team integrates functionality, aesthetics and quality into every product. Along with our in house collections, we also house brands that with the same ethos. Our assemblage includes brands such as Kesya, The Cobalt Company, Sphere By Sonali Seth, Pulp India, The Yarn Story, Rosado Jaipur and Moha By Geetanjali.